The Digital Marketing Modern Apprenticeship combines high quality training and on-the-job experience to create skilled digital marketing professionals.
The QA programme equips apprentices with the real-world skills they need to tackle a varied and fast-paced role, helping businesses thrive in the online marketplace.
Our programme combines technical skills training with marketing principles – getting apprentices ready to take on the technical aspects of digital projects whilst understanding the marketing theory behind them.
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Summary
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About this course
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Careers
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Modules
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Learner support
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Entry requirements
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Summary
Level Of Study
SCQF Level 6
Award
Diploma in IT and Telecommunications at SCQF Level 6
Apprenticeship Certificate
Awarded by SQA
Entry Requirements
No set requirements
English Language Requirements
None
Mode Of Study
Blended and work-based learning
Duration
9-12 months
Assessment Methods
Assessment methods may include a personal reflective statement, workplace observation, witness testimony or professional discussion
Start Date
Ongoing
Locations
Online and work-based
About this course
This programme is delivered by QA with the apprenticeship certificate awarded by SQA.
The Digital Marketing Modern Apprenticeship combines high quality training and on-the-job experience to create skilled digital marketing professionals. The QA programme equips apprentices with the real-world skills they need to tackle a varied and fast-paced role, helping businesses thrive in the online marketplace.
Our programme combines technical skills training with marketing principles – getting apprentices ready to take on the technical aspects of digital projects whilst understanding the marketing theory behind them.
Careers
You will be equipped to work in roles such as:
- Social Media Marketer
- Communications Officer
- Digital Marketing Assistant
- Website Administrator
Modules
Mandatory Units
- Understanding the business environment
- Understanding legal, regulatory and ethical requirements in sales or marketing
- Using collaborative techniques
- Principles of marketing and evaluation
- Developing own professionalism
- Digital metrics and analytics
Optional Units
- Digital marketing principles
- Creative business skills (photoshop and video editing)
- Email & social media marketing
- Analytics
- Creative content skills (web skills)
- Search engine optimisation (SEO) and Pay-Per-Click (PPC)
Plus many more options that can be discussed with your account manager/skills coach.
Learner support
You'll have a whole team behind you to help you get the most out of your apprenticeship, including:
- Your line manager
- A skills coach
- A safeguarding specialist
- A learning support specialist
Entry requirements
There are no set entry requirements for learners. The only thing to bear in mind is that your job role must fit your chosen apprenticeship qualification, allowing you to complete the relevant modules. QA will undertake a role-matching exercise to help you.