"If we're constantly thinking at only the tactical level, then the risk is that we'll always be playing catch-up. Whereas, if we're thinking strategically, thinking more long term, we can future proof our careers, our teams and our organisations."

Sam Wright Programme Leader, QA

Sam Wright

Be a strategic digital marketer

Are you a marketer looking to advance your digital marketing campaign performance – and your career? Watch our webinar to learn some new digital marketing tricks of the trade and discover the strategic skills marketers must master to compete in the digital revolution.

Sam Wright, QA’s BA (Hons) Digital Marketing Degree Apprenticeship Programme Leader, will share highlights from his popular lectures, leaving you with new knowledge that can help you develop more strategic digital marketing capabilities.

What you’ll learn:

  • How artificial intelligence, quantum computing, big data, internet of things and machine learning are changing marketing
  • How to understand your audiences' needs and expectations
  • What strategic competencies to develop to become a leading digital marketer in your organisation 


Watch now